At first, the video built a crowded and dimly rainy day for the audience, it’s very uncomfortable. Because it’s describing a people who work till night and looks very tired, the audience they want must be the general public who have jobs to do every day. In the first few seconds, the video shows a very lonely condition to make a contrast with the scene after the main character let HomePod play music for her. After the song starts to play, the main character dancing in a good mood, and the narrow house getting larger while she’s moving. This part gives an idea about “you can control our products as your wish”. The product’s characterization of using freely and feeling freedom hide in this visual design. In the middle of this commercial, the main character becomes two. This suggests that people won’t feel lonely when they have HomePod. After everything back to normal, the main character lying on the sofa and her tiredness disappear. So people know that they will have a good mood every day if they have a HomePod.
In this commercial, the creator using character’s facial change to gather the suitable audience. Creator combined sounds and visual expression to imply the audience the information they should know. Through beautiful music, people will glad to receive information because it’s what they like to enjoy, not something the creator forcing them to know through conversations or stupid plots. The simple design of this commercial again emphasize the simplified logos in Apple’s design idea.
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